
The Practical Guide to Professional Freedom and Career Happiness

The practical guide to professional freedom and happiness!
What is PERSONAL POSITIONING STRATEGY Program?
A customized toolbox for developing your positional strategy. Developed from the personal experience of a professor in strategy and psychology, it applies strategy tools for people and provides real-life examples of how it works.
What is PERSONAL POSITIONING STRATEGY Program?
A customized toolbox for developing your positional strategy. Developed from the personal experience of a professor in strategy and psychology, it applies strategy tools for people and provides real-life examples of how it works.
Step 1 – Find Out
Take the assessment to know which strategy suits you most at the current stage of your professional life.
Step 2 – Learn
Grounds of your personal positioning strategy. This overview course parallels the way companies enter the market with the way individuals do.
Step 3 – Practice
Dive into YOUR personal positioning strategy. In this personalized course, you craft YOUR journey.
Step 4 – Implement
Hone what you learned and develop your portfolio through our “Becoming a Case Consultant Course”
THE AUTHOR
Dr. Julia Ivy is an Executive Professor of strategy and international business at Northeastern University, Boston, USA.
Dr. Ivy holds two PhDs – one in psychology (reflection of choice) and one in management (strategy, entrepreneurship, and innovation).
In this Navigating Your “What’s Next?” Personal Strategy three-step program, Dr. Ivy shares how her awareness of personal strategy led her to succeed in her own career change and immigration from Belarus at age 36, and how many graduates, educated immigrants, and career changers have successfully applied her method.
Dr. Julia Ivy is an Executive Professor of strategy and international business at Northeastern University, Boston, USA.
Dr. Ivy holds two PhDs – one in psychology (reflection of choice) and one in management (strategy, entrepreneurship, and innovation).
In this Navigating Your Professional Personal Strategy three-step program, Dr. Ivy shares how her awareness of personal strategy led her to succeed in her own career change and immigration from Belarus at age 36, and how many graduates, educated immigrants, and career changers have successfully applied her method.
FAQs
Why do we need a personal positioning strategy?
A personal positioning strategy provides a clear direction and purpose of your actions, especially at the stage of “what’s next?” of your professional journey,
Your personal positioning strategy will let you elucidate first for yourself, and then for others. It outlines your professional identity at the new stage of professional life.
Who needs Personal Positioning Strategy program most?
People who have completed one stage of their professional journey and are ready for the next one often ask “What’s next?” They feel uncertain about whether and how they can succeed in a new territory.
They don’t need fluff; they need a practical guide and a customized toolbox to move from the “past, completed” to the “desirable next” professional self. They need a strategy for navigating their move and establishing their position, similar to how businesses develop their market entry positioning strategies when they enter a new market.
Examples: (a) college graduates who need to formulate their self-identity as a professional; (b) educated migrants who have accumulated sizable human capital in one city/country but decide to move to a new market; (c) career changers.
What will a participant (you!) get from Personal Positioning Strategy program?
There are several deliverables of this program. These are (a) awareness of the type of personal positioning that fits you best in the current stage of your professional life, (b) Personal Strategy plan — a sequence of actions that leads to solving your “what’s next?” challenge, and (c) the message to a potential employer or supporter.
People who invested in their journey toward professional freedom and happiness by taking the “Your Personal Strategy” course have described the outcome as:
- empowering
- provides clarity of next steps
- gives focus, voice, and energy in planning and executing the strategy I chose
- boosts confidence in what exactly I will say in job interviews
- enhances pride with their background and knowledge of how they can use it
How does the Personal Positioning Strategy program work?
The course is comprised of three steps which allow you to customize this product for your personal and professional life:
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This video from Dr. Julia Ivy will provide you with a full picture: https://youtu.be/D0nhEQ72GM4
How long does it take to finish Personal Positioning Strategy program?
The time required to complete one module of our course can be tailored to your schedule and preferences. Each module consists of engaging content, including 3 hours of video lectures and a couple of self-check questions to reinforce your understanding.
Please feel free to CONTACT US. We’re here to support your learning journey and ensure you have the best experience with our course.
How long will I have access to the course?
Please note that your access to the course content is valid for one month from the date of enrollment. We encourage you to make the most of this time by completing all modules and assignments within this period to ensure a comprehensive learning experience. Once your access expires, you will no longer be able to view or engage with the course material.
The Personal Strategy Assessment - what does it measure?
It helps you identify which of the four strategies is best suited to your current self and goals. This guides you in making informed decision on how you can navigate your personal and professional life.
Can I apply Personal Positioning Strategy program principles to different areas of my life?
Absolutely! The principles and frameworks taught in the course are applicable not only to your professional life but also to other areas such as personal development, relationships, and goal achievement. The skills and mindset cultivated through personal strategy can positively impact various aspects of your life.
Are there prerequisites or language requirements?
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older.
All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. There are tasks that require writing; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion.
Is Personal Strategy course the same as career coaching?
Career coaching and mentoring offer guidance and support in navigating professional growth, while personal strategy goes beyond by providing a structured framework to develop a tailored strategic roadmap for achieving specific goals, maximizing potential, and unlocking long-term success. It empowers individuals to become strategic thinkers and architects of their own professional journey.
Can I take more than one course at a time?
If you are new to online learning, we recommend that you focus on one personal strategy course. You can always come back and continue your studies with another personal strategy course.
How much does it cost?
Please refer to our pricing below or CONTACT US.
I have other questions, how can I contact you?
Send your questions and other concerns at CONTACT US.
FAQs
Why do we need a personal positioning strategy?
A personal positioning strategy provides a clear direction and purpose of your actions, especially at the stage of “what’s next?” of your professional journey,
Your personal positioning strategy will let you elucidate first for yourself, and then for others. It outlines your professional identity at the new stage of professional life.
Who needs Personal Positioning Strategy program most?
People who have completed one stage of their professional journey and are ready for the next one often ask “What’s next?” They feel uncertain about whether and how they can succeed in a new territory.
They don’t need fluff; they need a practical guide and a customized toolbox to move from the “past, completed” to the “desirable next” professional self. They need a strategy for navigating their move and establishing their position, similar to how businesses develop their market entry positioning strategies when they enter a new market.
Examples: (a) college graduates who need to formulate their self-identity as a professional; (b) educated migrants who have accumulated sizable human capital in one city/country but decide to move to a new market; (c) career changers.
What will a participant (you!) get from Personal Positioning Strategy program?
There are several deliverables of this program. These are (a) awareness of the type of personal positioning that fits you best in the current stage of your professional life, (b) Personal Strategy plan — a sequence of actions that leads to solving your “what’s next?” challenge, and (c) the message to a potential employer or supporter.
People who invested in their journey toward professional freedom and happiness by taking the “Your Personal Strategy” course have described the outcome as:
- empowering
- provides clarity of next steps
- gives focus, voice, and energy in planning and executing the strategy I chose
- boosts confidence in what exactly I will say in job interviews
- enhances pride with their background and knowledge of how they can use it
How does the Personal Positioning Strategy program work?
The course is comprised of three steps which allow you to customize this product for your personality and professional life:
Step 1: FIND OUT
Your Type Personal Strategy
This reveals which of the four different pathways to a new stage of professional life is yours.
Digital assessment of your type of personal strategy
______________________________________________________
Step 2: LEARN
Personal Strategy Fundamentals
Find out WHO, WHEN, and WHY succeed with personal strategy work, WHAT personal strategy is, and HOW it works. This overview course parallels how companies enter the market with how individuals do.
“Your Personal Strategy” Fundamentals Course
____________________________________________________
Step 3: CRAFT
YOUR Personal Strategy
You dive into what strategy suits YOU best and follow a step-by-step craft of YOUR type of personal strategy.Growth-focused
In-depth interpretation of YOUR assessment – Your strengths, limitations, and actions +
YOUR-focused Personal Strategy Course”: POSITION, GROWTH, EDGE, or SELF
This video from Dr. Julia Ivy will provide you with a full picture: https://youtu.be/D0nhEQ72GM4
How long does it take to finish Personal Positioning Strategy program?
The time required to complete one module of our course can be tailored to your schedule and preferences. Each module consists of engaging content, including 3 hours of video lectures and a couple of self-check questions to reinforce your understanding.
Please feel free to CONTACT US. We’re here to support your learning journey and ensure you have the best experience with our course.
How long will I have access to the course?
Please note that your access to the course content is valid for one month from the date of enrollment. We encourage you to make the most of this time by completing all modules and assignments within this period to ensure a comprehensive learning experience. Once your access expires, you will no longer be able to view or engage with the course material.
The Personal Strategy Assessment - what does it measure?
It helps you identify which of the four strategies is best suited to your current self and goals. This guides you in making informed decision on how you can navigate your personal and professional life.
Can I apply Personal Strategy course principles to different areas of my life?
Absolutely! The principles and frameworks taught in the course are applicable not only to your professional life but also to other areas such as personal development, relationships, and goal achievement. The skills and mindset cultivated through personal strategy can positively impact various aspects of your life.
Are there prerequisites or language requirements?
There are no prerequisites. Our courses are open to students of all backgrounds who are 18 years of age and older.
All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. There are tasks that require writing; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion.
Is Personal Strategy course the same as career coaching?
Career coaching and mentoring offer guidance and support in navigating professional growth, while personal strategy goes beyond by providing a structured framework to develop a tailored strategic roadmap for achieving specific goals, maximizing potential, and unlocking long-term success. It empowers individuals to become strategic thinkers and architects of their own professional journey.
Can I take more than one course at a time?
If you are new to online learning, we recommend that you focus on one personal strategy course. You can always come back and continue your studies with another personal strategy course.
How much does it cost?
Please refer to our pricing able below or CONTACT US.
I have other questions, how can I contact you?
Send your questions and other concerns at CONTACT US.
Find Your WHAT’S NEXT? Strategy

Bundle 01
Designed for those focusing on one
personal strategy type.
Includes 3 courses:
- Personal Strategy Assessment
- Your Personal Strategy: Fundamentals Course
- In-depth Analysis of your Chosen Personal Strategy + Strategy Work Templates

Bundle 02
Designed for those eager to explore
diverse strategic approaches.
Includes 6 courses:
- Your Personal Strategy Assessment
- Your Personal Strategy: Fundamentals Course
- In-depth Analysis of all Four (4) Personal Strategy + Strategy Work Templates

Bundle 03
Designed for individuals ready
to implement their Personal Strategy.
Includes 7 courses:
- Your Personal Strategy Assessment
- Your Personal Strategy: Fundamentals Course
- In-depth Analysis of all Four (4) Personal Strategy + Strategy Work Templates
- Becoming a Case Consultant